HOW WILL THEY KNOW IT’S ME | ZOE BRAND

Image | Zoe Brand HAHAHAHAHA 2026 | Photo Courtesy of the artist

Exhibition Statement

HOW WILL THEY KNOW IT'S ME is a new exhibition by artist Zoe Brand that explores the performative nature of jewellery as a device for communication. Using jewellery archetypes, ready mades and text, Zoe collects mundane and throwaway statements from casual conversation, examining their ambiguity and transforming them into objects to be worn.

For this exhibition, Zoe draws on homemade banners, sporting pennants, flags and quilts, considering both their forms and cultural and social contexts. These references inform a new series of SOFT TEXT works, developed through quilting techniques and screen printed text. The large scale works are designed to be worn by multiple people, either as a single piece with multiple points of attachment or as separate pieces worn collectively.

Through these works, Zoe continues to explore the ambiguity and slippages of language, transforming everyday statements into physical, wearable objects. By subverting familiar forms and phrasing, HOW WILL THEY KNOW IT'S ME asks how jewellery can communicate, and what happens to meaning when words move from casual conversation onto the body and into public space.

Artist Biography

Zoe Brand is an artist, jeweller and truffle hunter living and working on Yuin Country in Majors Creek, NSW. Known for her text based wearable signs and conceptual jewellery, Brand's practice explores the performative nature of jewellery as a device for communication. Her work engages with the ambiguity and slippages of language, using subtle, and occasionally not so subtle, subversions of form and phrasing to challenge familiar ideas of what jewellery can be.

Zoe completed an Advanced Diploma in Jewellery and Object Design at Design Centre Enmore, TAFE NSW Sydney Institute before completing a Bachelor of Visual Arts majoring in Gold and Silversmithing at the Australian National University, graduating with First Class Honours in 2015. She has presented solo exhibitions and participated in group exhibitions across Australia, New Zealand, Thailand, Germany, France, Estonia and the United States. Her work is also held in significant private collections.

Alongside her studio practice, Zoe has curated exhibitions and run galleries, including the Personal Space Project, a gallery she operated from her bedroom